Social media graphics are often a big part of my workflow and in this one I was tasked to utilize the client's existing branding but once again offer a fresh take. As in most ads, the key to effective messaging is in the simplicity and direction of the visuals underlying the text. The image should serve the text, not the other way around. I wasn't given specific copy to work from in these, as you can see, so I had to implement what I felt were logical placement of lines and imagery. The bottom two banners are linkedin headers, in which I provided two iterations of the pattern and lines.
Scott
