Creating a unified and compelling message within a trade show booth can often be a daunting task. This is especially true when there are unknown factors at play, such as the dynamics of foot traffic leading toward and away from your space, as well as all sorts of technical considerations of the booth structure itself. With all that in mind, however, trade show booth graphics present unique rewards for a Graphic Designer. Unlike print and digital, your work is visible on a large, physical scale. I approach my work in booth graphics as installation art rather than as a multi-walled billboard, with the caveat that every panel must serve the message and upsell of the company filling that booth.
Below are a few examples of my recently completed booth graphics project for ZeeVee, including a digital render: