The good and bad news about 2024 is that I was too busy working with amazing clients this past year to put any energy into this blog. But now that the year has drawn to a close, I have a bit of downtime to reflect on the past 12 months, collect my thoughts and designs and share some of those here. First up is a case study of print and web marketing for Starkey Composite Mountain Bike Team. I was tasked to create a flyer, brochure, business cards and website, all of which began in a fairly bare-bones manner.
Once I had the initial flyer created, I established a basic branding for the team, which I carried over into the website design and business cards. It's always exciting helping a new business launch and guiding the aesthetics of all marketing materials, from concept to delivery. These are the kind of projects where I thrive the most, because it allows me to utilize a very broad range of skillsets. With that in mind, I don't mind staying in my own lane when it comes to working as part of a marketing team, but there is a special satisfaction that comes from developing the graphics and materials of an entire marketing campaign.
Happy New Year!
Scott
